“The idea for Informed Collective came a few weeks after I was completed wiped out by a wave when swimming in the sea on holiday. After scrambling back to shore, gasping and covered in sand, my friend laughed and said to me ‘did you not know you’re supposed to dive into big waves, not swim away from them?’ Cleary no…I did not know that (!)
But how are we meant to know things if we’ve never been informed? I definitely didn't know about the waves. It’s the same with consuming fashion more responsibly – if we want people to be more considerate of how they buy, I really think we've got to start simply telling them why it matters. I didn't know anything about responsible consumption before I joined the industry, and I really wish I did."
Cecily Rooney, Founder
https://www.linkedin.com/in/cecily-rooney/
Informed Collective