SUSTAINABILITY EDUCATION
WHAT WE BUY CAN CHANGE THE WORLD
Informed Collective's mission is to improve public levels of understanding around sustainability in fashion. We all wear clothes – making us all part of the problem, but more importantly, all part of the solution.
We focus on sustainable consumption education, promoting a more sustainable future for all.
There's no doubt that most people want a more sustainable future, but it’s not always reflected in the way they shop
We believe that’s because a lot of people simply haven’t been informed about how their every day choices connect to something much, much bigger.
Our mission is to bridge the knowledge gap between our everyday choices, and the impact they have on world around us
We want people to see that buying more responsibly isn’t just possible – it’s affordable, inspiring and relevant.
Because once you're informed, you might choose differently... and that's how change begins